Skip to content

Cart

Your cart is empty

Continue shopping
Independent Eyewear Design from Switzerland

WKOne

WKOne is an independent Swiss company based in Bern, specializing in the development and management of its own eyewear brands. The focus is on the international optical retail market, with the aim of combining thoughtful design, reliable quality, and a clear brand identity.

About WKOne

Independent Design Platform

As brand owner, WKOne is responsible for the entire strategic direction: from product development and design to international brand management. Manufacturing is carried out according to our own specifications by selected production partners.

WKOne sees itself not as a traditional corporation, but as an independent design platform with a focused brand portfolio – built on Swiss design tradition and an international market perspective.

Our Brands

Under the WKOne umbrella, three independent collection lines are currently united as private labels – each with a clearly defined design claim and its own target group. Concept, design, and further development are centrally managed by WKOne. Sales in Germany are exclusively handled by WK Brillen GmbH.

BASIC

Minimal Everyday Eyewear

Timeless frames for everyday wear. Reduced design that focuses on longevity, comfort, and universal applicability. The collection is aimed at opticians who want to offer their customers a solid, understated range in the lower price segment.

SUNfit4you

Active Performance Sunglasses

Functional over-sunglasses for active demands. SUNFIT combines a sporty fit with high-quality UV protection and is designed for comfort during movement and outdoor activities. The collection expands the range with a performance-oriented sunglasses offering.

DEEJAYS

Urban Statement Frames

Striking frames with distinctive shapes, many available with matching sunglass clips. DEEJAYS combines strong character design and current style influences with practical functionality for a fashion-conscious, younger audience.

WK Eyewear GmbH

Sales and Market Responsibility in Germany

WK Brillen GmbH is the exclusive sales partner for all WKOne brands in the German market. In this role, it assumes full operational and legal responsibility: from customer support and logistics to product safety and CE conformity according to applicable EU regulations.

This division of tasks enables a clear structure: WKOne focuses on brand development and international growth, while WK Brillen GmbH focuses on accessing the German specialist trade and supporting registered optician partners.

Global reach

International Perspective

WKOne is gradually developing its international distribution through selected partners in various countries and regions. The focus is on cooperation with experienced wholesalers who have in-depth market knowledge and an established network in the specialist trade, and who sell the frames at attractive wholesale conditions in their markets.

Furthermore, cooperation with operators of optical chains or companies with several of their own branches is also conceivable for those who wish to specifically build and develop the brands in their market.

Interested in a partnership as an international wholesaler?

Contact us

Would you like to expand your product range with established eyewear brands and benefit from our digital infrastructure? Contact us for a non-binding discussion about the possibilities of international cooperation.