With the founding of WK Brillen GmbH, we have made a conscious new start. After a traditional eyewear company ceased operations after more than 80 years, we are continuing selected collections and established quality standards under a new structure.
Part of the former team is still accompanying us on this journey. This preserves valuable know-how while organization, sales, and market presence are realigned.
Our focus is clearly on the optical retail trade in Germany. Our offer is exclusively aimed at registered optician stores, which gain access to our assortment via verified business accounts.
Continuity in the claim
We are guided by proven principles: meticulous product development, clear assortment structures, and reliable customer service.
At the same time, we are continuously developing our processes and distribution channels to meet the demands of a changing market. Our approach is cooperative and long-term oriented.
Our Collaboration with WKOne
The brands we distribute are managed and developed internationally by WKOne (Switzerland). WKOne is responsible for brand management, design, and strategic direction.
WK Brillen GmbH is responsible for the exclusive distribution and market responsibility in Germany and, as an importer, is the legally responsible manufacturer according to EU guidelines. We stand for product safety, CE conformity, and quality assurance in the German market.
The partnership with WKOne forms the basis for the continuous development of our product range and our platform structure.
Our Perspective
Together with WKOne, we are gradually developing the existing shop into a structured B2B trading platform for German specialist retailers.
In addition to our own collections, other international manufacturers are to be integrated in the future. The aim is to open up additional options in the eyewear market for optical retailers – efficiently bundled, transparently organised and tailored to professional requirements.
We see this development as a long-term and planned expansion – supported by clear structures, technical development and a reliable partnership.
Our Aspiration
Reliability, clear structures, and responsible actions characterize our daily work. We combine accumulated experience with new organizational approaches – with the aim of remaining a stable and competent partner for opticians in the future.